Verizon Business Retail Trends Report
Providing insights into 2020 holiday shopping traffic.
'Tis not a business-as-usual season for holiday shopping.
Now in its seventh year, the 2020 Verizon Business Retail Trends Report (formerly known as the Holiday Retail Index) is here. We are watching carefully to see the impacts of the Covid-19 pandemic as well as the usage of any next-gen technology powered by 5G.
Our Methodology
Verizon Business tracks ecommerce traffic across Verizon’s broadband networks using a sampling of traffic to 20 of the top 100 retailers, according to the National Retail Federation (NRF), comparing the first week of November 2019 to the first week of November 2020.
01/01/21 update: Traffic around the top U.S. malls down 25% year over year.
Data collected and analyzed between November 26, 2020 and January 1, 2021
11/18/20 update: Online holiday shopping traffic is up 82%.
Holiday shopping is surging early confirming how COVID-19 restrictions could be linked to an increase in online shopping.
“What’s surprising and promising for retail stores is while mobility around U.S. malls is down from last year, it’s up significantly at 59% since the height of the pandemic.”
Michele Dupre
VP of Sales Vertical Markets, Retail and Hospitality