3,200
digital billboards connected
1,300
trucks enabled by Verizon Connect
1,200
technicians equipped with wireless devices
Challenge
- There is a demand for digital advertising that allows clients to choose the location and timing of billboard and airport ads
- High-quality digital advertising services require consistent network reliability across widely distributed locations
- Out-of-home advertising companies need to support and help ensure the safety of their remote field technicians
Solution
- Provisioned wireless routers for billboards
- Equipped field technicians with smartphones and tablets
- Deployed Verizon Connect to the field fleet
- Provided 4G LTE connectivity for advertising properties and technicians
Outcome
- Enabled clients to push content to multiple targeted locations at optimal times and update as often as daily
- Extended service offering and revenue opportunity with digital billboard, interstate logo and airport advertising options
- Improved maintenance efficiency with the ability to locate, support and audit field technicians by connecting their devices and trucks
- Delivered reliable connectivity across a national coverage area for a consistent advertising experience via Verizon’s 4G LTE network
How we built the solution