Appendix: About the research​​ 

The analysis in this report is based on a survey of 500 marketing, customer service and other executives conducted in April and May 2022. The survey was carried out by Longitude, a Financial Times company, on behalf of Verizon. Based in seven countries, the respondents hold senior roles in their organizations (one-fifth are C-level executives). Their businesses all earn annual revenue of $500 million or more and span seven industries. Below are the key details of the survey sample.​​