Author: Rose de Fremery
Date published: August 26, 2024
Project collaboration in the media and entertainment sector once only involved bringing creatives together in person in one room to brainstorm their best ideas or having production crews carry heavy gear from one location to the next to deliver the best possible coverage of an event or show. In the era of hybrid and remote work, however, those traditional approaches to collaboration are changing.
According to research from Korn Ferry, 32% of creative professionals said they don't think they'll ever go back into the office full-time, and 49% of them say they would turn down a job offer if the company mandated that they go into the office full-time. While production crews' workspaces are typically located in the field, they are also taking advantage of video conferencing tools to streamline collaboration with entertainment companies.
Here's a look at how video conferencing for entertainment is empowering creative teams to connect, collaborate and turn out best-in-class programming from anywhere.
When creative teams are distributed across several locations and time zones, it can be difficult to bring everyone together and make them feel like they are in the same room.
Creative collaboration for media and entertainment companies requires effective real-time communication from any location, and video conferencing makes it possible. Verizon Mobile for Microsoft Teams delivers a seamless mobile-first Teams calling experience, giving users the simplicity of one phone number that works across their business-provided Verizon mobile phone and their Teams endpoints, allowing them to stay connected wherever work takes them. For creative colleagues who use Microsoft Teams and need to brainstorm about a new project while they're on the go, they can quickly jump on a call via their mobile phone and easily move the call into Teams if video collaboration is needed, without dropping the call.
One of the most critical aspects of project collaboration in the media and entertainment industry centers squarely on production environments. Entertainment companies are using collaborative tools to streamline and enhance the creative development process among executives, creatives and production crews.
Of course, ultrafast connectivity is essential for successful project collaboration, whether you’re transmitting live feeds of an event in progress or simply supporting team meetings. This is why sports broadcasters like Fox Sports are tapping the benefits of 5G Ultra Wideband technology for live broadcasting to wirelessly relay video feeds, reducing the need for complicated equipment routed through broadcast trucks.
Video conferencing can be a game changer for the entertainment sector as it allows recruiters to more easily connect with a new and diverse pool of candidates they might not have considered before because they were on location or on the road. Video conferencing also gives media and entertainment companies increased scale and scope, allowing them to conduct more interviews in less time across a broader and more geographically diverse candidate pool than ever before.
Remote and hybrid work have transformed collaboration across several industries, including the media and entertainment sector. Creative professionals are increasingly demanding the ability to work remotely, even citing it as a significant factor in their decision to accept a new position. As media and entertainment companies are discovering, however, video conferencing doesn't simply satisfy demands for a more flexible workplace environment. It also enables better meetings, improved project collaboration, efficient production processes and even enhanced recruitment. With collaboration tools such as Microsoft Teams, media and entertainment firms can improve project collaboration, maximize their creative capabilities and lay a strong digital foundation for future success.
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The author of this content is a paid contributor for Verizon.