Consumer Connections Report
Gain a view into how connectivity is influencing the way we live, work and play.
Summer Trends 2024 key insights
Summer sees the biggest shift. From cross-country adventurers to sports enthusiasts and data-hungry streamers, this summer’s trends paint a vibrant picture of how consumers lived, worked and played.
Airports served as bustling hubs of connectivity.
This summer, airports showcased the importance of staying entertained and connected while on the move. We analyzed the data.
Peak competition needs peak coverage.
Summer 2024 was a season of sporting spectacles, and our customers were at the forefront of the action, consuming massive amounts of data during major events in the US.
2023 Key insights
Human connection matters. Connectivity makes that possible. We’ve analyzed our network usage and uncovered trends around what captures the nation’s attention—from the macro to the local level.
Connection is key for the NFL experience
Are football fans watching the game—or on their phones? To better understand consumer behavior, we analyzed the data.
Mobile apps and wireless internet use is surging
When it comes to apps driving data usage, we evaluated the growth in number of users, time spent on apps and amount of data consumed.
We relocate as priorities shift
We analyzed state-to-state population flows around the country over the past five years, and uncovered changes in how we connect with one another.
Network traffic
The data shows significant shifts in wireless network traffic.